ICYMI: Santa Cruz Sentinel Joins 20+ Newspapers Across California Opposing Prop 15

SACRAMENTO, CA – The Santa Cruz Sentinel is the latest newspaper to editorialize against Proposition 15—the largest property tax increase in state history. Citing concerns about raising taxes on small businesses and increase costs for consumers, the Santa Cruz Sentinel joins more than two dozen newspapers across California in opposition to Prop 15.

Read excerpts from the Santa Cruz Sentinel’s Prop. 15 would increase burden on small businesses” below:

“If approved by voters, it would mark the first real revision to 1978’s landmark Proposition 13 that reset property taxes to the purchase price of home or business and also capped at 2% how much government could annually increase the tax…

“But a tax on big businesses will in many cases just result in property owners passing along the increase to small businesses that lease or rent their space. To say the very least, this would create a new burden on small businesses that are already reeling from the economic effects of the pandemic. 

“Another consequence: Businesses likely would also pass along the increase to consumers in the form of higher prices…

“Prop. 13, however, has remained popular with voters and as former Gov. Jerry Brown, who was leading the state when the measure passed, learned, trying to overturn it was a political loser…

“And it’s the wrong time for another tax hike. Vote no on Proposition 15.”


No on Prop 15 – Stop Higher Property Taxes and Save Prop 13, a bipartisan coalition of homeowners, taxpayers, and businesses, has been fighting to protect Prop 13 and oppose a split-roll property tax for more than a decade. For more information, please visit www.NOonProp15.org.